2-8-10 Advertising

For reading time today, visit http://www.twincities.com

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

1. What is the company?
-Playstation 2 (NFL Gameday 2003)

Who is the target audience:
-Gamers, traditional male, 18-30.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, Action, Suspense. Quick Editing for Action Purposes.

How were camera shots and editing used to enhance the message?
-Quick Editing for Action Purposes.

What is the slogan/message for the company?
-Live in your World, Play in Ours.

Was the message effective? Why or why not?
-Yes, the message was effective because it made me think about the game.

2. What is the company?
-Budweiser

Who is the target audience:
-People who watch football. Beer drinkers.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, Horses.

How were camera shots and editing used to enhance the message?
-Use replay and sound over and over again to enhance message.

What is the slogan/message for the company?
-No specific slogan.

Was the message effective? Why or why not?
-Yes, kept me interested, punch line made me laugh.

3. What is the company?
-Chrysler Crossfire

Who is the target audience:
-Females

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Celebrity

How were camera shots and editing used to enhance the message?
-Sleak, Elegant.

What is the slogan/message for the company?
-Drive & Love.

Was the message effective? Why or why not?
-No, didn't care too much for it.

4. What is the company?
-Pepsi (Twist)

Who is the target audience:
-Pepsi drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Celebrity

How were camera shots and editing used to enhance the message?
-Change to the Osmones.

What is the slogan/message for the company?
-It's a twist on a great thing.

Was the message effective? Why or why not?
-Yes, very humorous